Local businesswoman gives tips on networking

Sussex County - Deborah E. Bifulco, president of Bifulco Business Solutions was the guest speaker at the January regional meeting of the Institute for Independent Business, held in Parsippany. Bifulco’s talk was titled, “Network Your Way to Success.” She discussed techniques for successful networking, including how to “work” a room, where to look for networking opportunities, and how to have fun networking. “For those of us in service industries, referrals can and should play a key role in our business growth strategy,” says Bifulco. “Networking is a proven technique for developing a strong referral base for businesses. However, many people are intimidated or uncertain about how to get started networking.” Bifulco said her seminars focus on “getting people prepared to jump start a successful networking campaign for their own business enterprise, and to have fun while they are doing it.” She emphasizes the need for people networking to define what a constitutes a “good referral” for them. “It is frequently hard to articulate this in a way then enables the listener to really ‘get it’.” Located in Sussex County. Bifulco Business Solutions specializes in management consulting and advisory services for owners of small businesses who wish to improve their company’s profitability and efficiency. The company offers support for business owners in the areas of marketing, revenue growth, cash flow, financing, human resources, business plan preparation/implementation, sales strategies, and expense reduction. Deborah E. Bifulco is also an accredited associate of the Institute for Independent Business, an international research and accreditation organization, headquartered in the U.K. For information, call 973-300-4566, or visit online at bifulco.com.