Sparta resident named creative director of marketing firm

Sparta - Leticia Martin, a resident of the Lake Mohawk section of Sparta, has been named vice president/creative director by CMD & Partners, a full-service marketing communications firm headquartered in Fairfield. Prior to joining CMD, Martin was most recently with DKB & Partners. “We are fortunate to have Leticia join the CMD & Partners team,” said Gene Cooper, president of the agency. “Each business at the agency will benefit by her creative talent and leadership, bringing a new level of service to our clients.” Martin has held positions at BBDO, Margeotes/Fertitta and Pedone & Partners, where she spearheaded successful campaigns for major accounts such as Sweet ‘N Low, Godiva, Kraft Foods and Verizon. Her work has won numerous awards, from “Andys” and “Effies” to the N.Y. Film Festival and “Best of Show” awards from the Advertising Club of N.J. Martin resides in Lake Mohawk with her husband, Rick, and son, Jake.